About Us

Welcome to Local Threads

Local Threads was born from a love of making things, and the joy of crafting pieces that are both beautiful and meaningful. We believe the things we wear and use every day should not only look good but carry a story too.

What started as a small creative outlet has grown into a heartfelt brand rooted in small-batch production, and local inspiration. We embroider everything ourselves from our home in a small town in New Zealand-every stitch done with care, just for you.

Each collection is designed with intention-whether it’s an embroidered cap for your little one, a personalised tote for everyday adventures, or a custom detail that makes your gift a one-of-a-kind keepsake.

Thanks for being here and supporting Local Threads. We hope you find something you love.

With love,
Emily